Our Values, Our Charge, Our Vision
“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson.
This is the full quote and what has served as a key influence on the approach to Scramblers and Schemers model of service. In many respects, Emerson had multiple writings that resonate with Scramblers & Schemers vision of a sustainable approach to off-road riding and racing.
Emerson’s first major work, Nature (1836), speaks of nature as both the inspiration and source of humanity’s fulfillment. He writes in the introduction:
Undoubtedly we have no questions to ask which are unanswerable. We must trust the perfection of the creation so far, as to believe that whatever curiosity the order of things has awakened in our minds, the order of things can satisfy. Every man’s condition is a solution in hieroglyphic to those inquiries he would put. He acts it as life, before he apprehends it as truth. In like manner, nature is already, in its forms and tendencies, describing its own design. Let us interrogate the great apparition, that shines so peacefully around us. Let us inquire, to what end is nature?
We have created machines and goods to help us go beyond ourselves so we may fully explore and extend our experiences beyond boundaries that are geographic, physical or psychological. The motorcycle, rally car and other off-road utility vehicles are some of the clearest expressions of our romantic and individualistic desires to extend ourselves into nature and experience it more directly while challenging ourselves to take on the inherent obstacles the natural world presents. There is something liberating and satisfying about being in nature and overcoming its sometimes harsh realities.
In this desire to extend ourselves we have often done damage to the very places we seek to understand, experience and explore. We do not believe we have to set up this juxtaposition between the value of exploration and that of testing ourselves against the limits of an environment (constructed or natural). The goal of this new venture called Scramblers & Schemers is to help support individuals who want to truly see and experience our world while testing themselves and the equipment and tools they use without being destructive in the process.
The creation of this company is driven by a desire to connect, introduce, inspire and educate through the wisdom, innovation, craftsmanship and sensibilities of a community of “off-roaders” that approach their activities with a view toward sustainability and stewardship. Not everyone in these communities shares the same values or has the same sensibilities, but seeds can be planted and opportunities can be provided to influence, educate and inspire. We believe that there are many in this community that “see the road that ends as just the beginning” and desire ways to ride hard and play hard while appreciating the need to preserve and use public lands as responsible touring, dual-sport and off-road enthusiasts.
We are starting in earnest as we launch our products, connect you to goods and experiences over the next few years and hope our careful and cultivated approach will ensure an authentic approach to our services. We also hope your active engagement and feedback will help us grow and reach our goals as a company in terms of the services, goods and experiences we hope to provide. As such, it is Scramblers & Schemers’ mission to connect the lovers of sand, gravel, pavement and dirt to the apparel, accessories and experiences that support both responsible and sustainable on and off-road adventure riding experiences.
For more on sustainable recreation opportunities, responsibility of riders and resources, please visit the following links:
United States Forest Service Report: “A Framework for Sustainable Recreation”
The Wilderness Society Sustainable Recreation Site
The Outdoor Industry Association
Bureau of Land Management Off-Road Vehicles (OHV) Information Site
US Forest Service OHV programs
Recreation.Gov (OHV site)
AMA Position paper for OHV Land Use
Image 1: Rider on the BMW R1200GS Adventure Motorcycle
Source: BMW Magazine, http://bmwmcmag.com/2012/03/overland-journal-names-r1200gs-adventure-adventure-motorcycle-of-the-year/
Image 2: How to Ride Off-Road Motorcycles Cover Story, Rider Magazine 2012
Source: Rider Magazine, http://www.ridermagazine.com/wp-content/uploads/2012/11/How-to-Ride-Off-Road-Motorcycles-web.jpg
Image 3: Mark Holz won the BITD Vegas to Reno UTV class (2014)
Source: Motorsports Newswire, http://motorsportsnewswire.wordpress.com/2014/08/22/gbc-motorsports-driver-mark-holz-wins-bitd-vegas-to-reno-822144/
Image 4: World Rally Car forest driving, Wales UK (2013)
Source: BBC, http://www.bbc.com/news/uk-wales-24955184
Image 5: The Last Frontier, Nevada 200 Trail Ride